From the news – source Travolution
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.
The campaign promotes the cottages4you brand and aims to highlight the benefits of a self catering holiday by focusing on the experiences guests take home with them. Customer research carried out by HCG showed that the main features of a cottage holiday were relaxation, freedom and enjoying being ‘back with nature’. The scenarios depicted in the 40 second advert reflect these feelings and capture the essence of a cottage holiday.
The creative approach will be carried across all marketing channels including direct mail, email and website design. London Underground card panels, newspaper display and online display will also feature within the campaign.
You can see the first cottages4you advert from Saturday 26th December.
Read more here
Mark Lavington, Director of Boshers Ltd | Specialist Holiday Home Insurance advisers, comments; “HCG’s high profile marketing campaign highlighting the benefits of UK holiday cottage vacations is likely to have a knock on effect, thus hopefully increasing web traffic and enquiries for smaller bespoke holiday letting agents who maximise their Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns during Q1 of 2010.”