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Equality Act 2010

Equality Act 2010As a self-catering business providing accommodation to paying guests you’ll need to know about the Equality Act 2010. You’ll also need to be complying with it.

The Act, which replaced the Disability Discrimination Act, aims to protect anyone that is:

  • disabled
  • thought to be disabled
  • or is associated with someone who is disabled.

What does this mean for your holiday cottage business? It means that you may need to undertake reasonable adjustments in order to make your holiday home easier for disabled guests to use.

Let’s take a closer look at the legal bits of the act, and the simple actions you can take to not only comply with it, but also potentially attract even more people to your cottage.

The Equality Act 2010

The Equality Act 2010 covers a wide range of disabilities, and it’s important that holiday let owners take this into consideration. In law, people with disabilities are defined as those whose physical and mental impairments have an adverse effect on their ability to carry out day-to-day activities.

There are many different types of discrimination, and being aware of them will allow you to avoid accidentally breaking The Equality Act 2010.

Direct discrimination

This includes actions such as refusing to serve someone, or offering a lower standard of service due to their disability.

Indirect discrimination

An example of this is if a B&B serves breakfast in a room that is down a set of stairs and therefore inaccessible for some people.

Discrimination arising from a disability

This discrimination can include situations such as banning a person with Tourette’s syndrome from a bar area because their outbursts may offend other customers.

Discrimination by association

An example here would be if a guest house were to make the carer of the disabled person sleep in the same room to ensure that they don’t disturb other guests.

What can you do?

There are plenty of things you can do to ensure that you are complying with the Equality Act. The law requires you to make reasonable adjustments to both your holiday let and your business practices, so here’re a few ways you can do just that…

Make booking easier

There are a few simple changes you can make to your website to help potential guests should they have a disability. This could include an option to change the size of the text, having a sufficient contrast between the foreground and background, or even having clear and consistent navigation options. The copy that you have should also advise of anything they may need to be aware of before making a booking.

Ask them what they need

It’s important that you do not assume whether a guest has a disability or not. During the booking process it is beneficial to ask if they have any special requirements. If you learn that a guest is disabled and you aren’t sure what they will need, then just ask! Alternatively, seek out an appropriate organisation for advice and guidance.

Create an accessibility guide

Providing disabled guests with honest and accurate information is vital. An accessibility guide can be provided to guests prior to their stay. It’s helpful to make this readily available on your website.

These helpful guides enable visitors to make an informed decision as to whether your holiday cottage is right for them. The document should be clear and honest, and highlight any areas that could cause access issues for some visitors. Visit Britain provide indepth guidance on writing an accessibilty guide.

Do you employ staff?

Education is the key to understanding therefore providing staff with appropriate training is important. Training can make a huge difference to a disabled guest’s stay. As you welcome guests into your holiday cottages, you should be putting any training into practice. Ensure that your guests know how, where and when they can ask for help or assistance.

Go the extra mile

One of the best things you can do for a disabled guest is to go the extra mile. Providing them with any help or support that they need can ensure that their stay is a positive one. Little touches like a large print welcome pack for visually impaired guests can make their visit easier and more enjoyable.

Please note this article is only an initial guide to the Equality Act 2010, for matters specific to your own holiday cottage business seek legal advice.

For more information on the Equality Act 2010 visit the link below: 

Need an insurance quote for your holiday let or cottage complex? Give us a call us on 01237 429444.

Visit England

VisitEngland Announces New Marketing Campaign To Develop And Promote Accessible Tourism

VisitEngland today unveiled plans for a national marketing campaign to promote accessible tourism in England next year. The national tourist board will work with five destinations to develop exciting itineraries with top class accommodation and attractions that provide a warm welcome for all visitors including those with access needs.  The campaign, a first of its kind, will be promoted through marketing activity starting in late Summer 2013, and is designed to highlight the fantastic tourism experiences on offer to all across the country.

VisitEngland will work with Leicester Shire Promotions, Visit Brighton, NewcastleGateshead Initiative, Bath Tourism Plus and Chester & Cheshire to identify tourism businesses in their area that provide particularly excellent levels of service to visitors with access needs – such as those with hearing and visual impairments, wheelchair users, older and less mobile people and people with pushchairs.

The national tourist board will then work with the destinations and businesses to ensure that they all meet the same high standard of accessibility, focussing on key issues such as customer service and visitor information. This will incorporate a number of VisitEngland’s tools and resources, such as Access Statements and online disability awareness training.

The campaign is funded by £100,000 from the Government’s Regional Growth Fund (RGF) plus contributions from partners. It will provide a cost-effective opportunity for English destinations to showcase their accessible tourism businesses and attract more visits from disabled travellers and their companions; a sector worth almost £2billion a year to the domestic tourism industry*.

Paralympic Medallist and TV Presenter, Ade Adepitan, commented: “VisitEngland’s accessible tourism campaign is a fantastic example of Paralympic legacy.  Promoting destinations in England which are easily accessible and cater to the needs of disabled visitors should inspire all of us to take a break here at home, with the peace of mind that our specific needs will be met so that we can enjoy our holidays to the full.”

James Berresford, VisitEngland’s Chief Executive, commented: “The RGF money is a huge boost for accessible tourism in England; these new itineraries will showcase the best this country has to offer to all visitors, regardless of disability. We know that accessible tourism in England is worth almost £2billion, and we want to harness this growing, high-value market to become internationally recognised as a leading destination for people with access needs.”

This marketing activity is phase two of a three-year investment project called ‘Growing Tourism Locally’.  Funded by £19.8million from the RGF, the project aims to generate £365million in additional tourism spend over the three year period and inspire more Britons to take more holidays at home.  The project should help to stimulate employment to grow jobs in the tourism sector by 9,100 over the three years.

The total investment of the three-year campaign will be approximately £41m including £19.8m from the Regional Growth Fund, £9m from VisitEngland, £12m leveraged from the national and local tourism sector.

You may also be interested in the VisitEngland free guide to Your Business Case and Guide To Improving Accessibility

As holiday home insurance specialists we are well placed to advise holiday home owners who are making improvements to holiday let properties to improve access or installing special equipment such as hoists. For holiday home insurance queries call our advice line on 01237 429444.