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Take advantage of English Tourism Week to promote your holiday home

English Tourism Week (ETW) is coming! If you’re not already familiar with the concept, you may well be soon! Celebrating its 5^th birthday next March, ETW is a weeklong celebration of events showcasing the quality and vibrancy of holiday cottages and other tourism businesses across the country.

Here’s everything you need to know…

What is English Tourism Week?

With English tourism contributing £106bn to the economy each year and supporting more than 2.6 million jobs, English Tourism Week was initiated by Visit England five years’ ago to showcase the quality of British tourism and the value it brings to the nation. As a result a weeklong celebration of events is held each year.

When are the celebrations?

The week of events start on March 5, 2016 and runs until March 13; giving you plenty of time in which to prepare!

How can you get involved?

There are plenty of ways you can get involved in English Tourism Week; according to Visit England there are actually 101! The emphasis is very much on coming together with businesses of all types within the industry to celebrate. Here’s the full list of suggestions….

English Tourism Week 2016 – 101 Ideas on How to Get Involved from VisitEngland

What’s in it for you?

There are a number of ways in which you could potentially extend your promotional reach and cash in…

Use local events to attract potential guests – the idea is that businesses of all types come together for their visitors; if there are events in your local area get involved and promote them to potential bookers!
Entice your guests with something extra – many of the suggestions from Visit England cover giving your guests a little bit extra; maybe a cream tea or hamper made from local product. It needn’t cost the earth, but can act as that little something extra to get you the booking.
Social media – With many businesses now taking part in ETW it’s a fantastic opportunity to extend your social media reach. Watch out for the hashtags before, during and after; they’ll give you the chance to gain new followers and connections.
Press Attention – consider sending out a press release highlighting your involvement; the coverage will increase local awareness of your holiday home and also, if featured online, help you get a boost in search engines!

English Tourism Week Toolkit

VisitEngland has created a special toolkit for English Tourism Week, which is accessible to all holiday cottage owners and holiday home letting agents.

Here you can download free posters, logos and banners to include on your website, emails and newsletters:

When holiday letting your second home to paying guests it’s essential to take advice on suitable insurance. Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

December 11, 2015/0 Comments/by admin

Marketing your holiday cottage during the winter months

Holiday Home Marketing

So the clocks have gone back; the nights are certainly a little darker, as are the mornings, and the mercury in the thermometer has noticeably dropped. It may seem strange that now is an opportune time to be targeting one of the fastest growing areas in the tourism industry; the winter booking. We take a look at opportunities for increased bookings by marketing your holiday cottage during the winter months.

Marketing your holiday cottage during the winter months

For a long time many cottage owners will have been trying to fill those shoulder months, but for many this is now very much a reality. Visit England reported that for the months of January – April this year bed nights were up by a staggering 22%.

Wanting some tips on how you could be attracting a few more of these brave winter souls? We’ve taken a look at six factors to be considering….

Where do you price yourself?

One thing that may put some cottage owners off, and cause plenty of debate with others is how much should you really cut your prices in winter. Remember that there are increased overheads such as heating costs, and also that it’s not always the best to be the cheapest; what does this say about your cottage?

Take a look at similar cottages and where they’re currently priced during winter weeks and weekends. You’ll then be able to gauge the potential rental income you could obtain. If you’re with a letting agent they’ll be able to guide you with their experience in this area.

What can you add that’s of value to the guest?

Your guests are likely to spend more time in your cottage during the winter months than they would during peak season. So the key question is, what have you got to offer them? Adding items to the welcome pack such as minced pies at Christmas will give a good impression, but have you considered putting together winter packages for guests?

How about linking up with other local businesses to offer discounts? Whether it’s restaurants, family attractions or even art galleries, the tourism industry is built up of many different businesses; by working together we can increase trade for all.

What’s happening in winter?

If your holiday cottage is located in a tourist hotspot you’ll no doubt enjoy the benefits of full peak season bookings, but for many guests, there may be the perception that your area just closes down during the winter. To avoid this ensure your website is kept regularly updated with information on local events, happenings and things to do. Just as in the summer, they’ll want places to visit and it’s vital it shows your area still has plenty to offer.

Email Marketing and Social Media

One of the most important aspects in gaining repeat or potential trade is building a relationship with the guest. If you’re looking to gain year round trade is stands to reason this will require year round contact. Be sure to email your guests with potential availability in winter months, and remain active on your social media. Even if this doesn’t result in a winter booking you’ll be maximising your chances of their return next summer.

Gain reviews from guests staying in the winter

The most credible feedback any potential guest could have on your cottage is from those that have had the pleasure of experiencing it. Ensure you’ve got reviews that make mention of winter stays; perhaps warm cosy nights in front of the fire, or great winter walks in local rugged terrain.

Get your photography right!

Combine reviews with some winter photography; most cottages will obviously have the majority of photos taken in the summer months. Consider if it’s worth having some cosy winter ones commissioned if you really want to take advantage of winter trade.

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

November 30, 2015/0 Comments/by admin

Managing the reputation of your holiday letting property online

Holiday Home Marketing

Times have changed; according to VisitEngland, a survey of 12,000 travellers revealed that 77% of people usually or always referenced TripAdvisor before selecting accommodation and 53% said they wouldn’t select somewhere that didn’t have reviews. Managing the reputation of your holiday letting property online is key to securing bookings.

The growing importance of managing the reputation of your holiday letting property online

A guest review can be the deciding factor when it comes to securing a booking. There are currently more than 720,000 TripAdvisor reviews on holiday cottages across the UK and the way in which you handle these, both good and bad, can have a direct impact on the number of bookings your holiday home enjoys.

We take a look at just a few ways you can manage your online reputation…

Make it easy for people to leave feedback

If someone has an issue you’d ideally want the guest to discuss it with you directly, before taking to the Internet for the world to see. An easy way to facilitate this is to give your guests every opportunity to provide feedback on their stay. Do you provide them with feedback cards? Do you ask them to complete a survey once they’ve returned home, or leave you with any comments?

Identifying and rectifying any issues before your guest has time to dwell on them will allow you to effectively manage your reputation and turn any negatives into positives. If you self let your holiday home that means having someone available to deal with guests concerns during their stay. If you use a holiday letting agent to manage your holiday home, they may offer this service or your housekeeper may be first point of call.

Respond to online reviews – good and bad

If your visitor does take to their computer to leave you a review it will be seen by an ever-growing audience (375 million people visit TripAdvisor each month).

It’s important to respond to feedback whether it’s positive or negative; you’ll want to thank people for taking the time to leave you positive comments and effectively deal with those that have experienced an issue.

Don’t respond in haste

If someone has left a negative review or raised issues that you feel are unfair then it can be tempting to tap ferociously on your keyboard as soon as you see it. Make sure you take time to provide a measured response; think of the points you want to get across and ask someone to read it for tone before posting.

There are many horror stories where reviews have escalated into unseemly disputes in a public forum. You provide a good service; make sure those reading the review in the future will be able to understand your side of the story, why issues have arisen and whether or not the negative review was warranted.

Use positive comments and website widgets

If you’ve got great comments, are you using them across your website? Sites like TripAdvisor provide widgets that can easily be placed on your site. There is no more credible source on the quality of your holiday cottage than those that have visited your property. Using widgets, and their quotes across your website and marketing material will enable you to amplify the great experience visitors have had.

Take advantage of online monitoring tools

If you consider that the average person on Facebook has 338 friends, you’ll soon realise that any negative mention of your brand can spread like wild fire. The problem is, with the vast and fast moving nature of social media, how can you keep a track of these mentions and respond to them in a quick and efficient way (without spending hours searching!).

There are free tools such as socialmention.com that will allow you to keep an eye on mentions across the Internet as a whole, whilst Google Alerts will send you any pages that are indexed related to your brand straight to your email inbox.

The @mentions tab on Twitter will provide you with any direct mentions of your Twitter handle, but if you’re looking to extend your monitoring of this further you can utilise tools such as Hootsuite, which will allow you to search for any mentions of your brand name, or related phrases.

Each of these tools will allow you to respond and manage any potential reputation issues quickly and efficiently.

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

November 29, 2015/2 Comments/by admin

How to write an effective press release

Holiday Home Marketing

Most holiday homes will now have a blog or latest news section full of lovingly crafted content; things to do, places to visit and great local food to enjoy. This is an effective way of increasing engagement with your site, and also maximising your chances of your holiday letting property ranking highly in Google.

So what more can you be doing?

Gaining media coverage for your holiday home could be the next step, but being able to write a press release likely to be picked up by local and even national news outlets may be a process you’re less familiar with. Here are a few tips to get you started…

It needs to be news!

Before we put pen to paper or begin tapping on our keyboards, the first port of call is to make sure what we’re writing is interesting and newsworthy.

Think to yourself; would someone outside of my business be interested in the story? If the answer is no, then wait for something more newsworthy. If the answer is yes, we can move on to the release…

How long should a press release be?

Take a look at your local newspaper, how long are the stories? Your press release should be around 300/400 words tops. Anything over this will likely be cut so don’t waste time writing swathes of copy.

If you find yourself running out of words after just a paragraph or two, think back to our first point; is it newsworthy?

Headline

So the writing begins; we want our headline to be just a few words that encapsulate the story…

“Holiday Cottage wins Gold at National Awards”

No need for witty puns; keep it simple and to the point.

The Stand Alone

Wondering what a ‘stand alone’ is? It’s the first couple of sentences you’ll write in your press release, and the idea is that if they were taken in isolation, they would give the reader an idea of what the entire press release is about.

For example;

“With storms set to hit the UK this weekend, holiday home insurance specialists Boshers are highlighting the importance of property owners making regular checks on their homes.”

You’ve explained what the story is about, so it’s now time to write the main body of your release…

Main body

This is where you explain the story in depth. Avoid including too much promotional detail about your holiday home, as it’s likely to end up on the editing floor.

Remember, it’ll be appearing in a newspaper so will need to be written in the third person; this may take some getting used to, particularly when you create a quote for yourself (these should be included in your press release).

If you need to get quotes from anyone else (for example the awards company or local tourism authority) ensure they’re happy with their quote before distributing your release.

Notes to editors

Once you’ve written your press release, there’s just one section to go; the notes to editors. Think of this as a short summary about you, and how to get in touch. A short paragraph about your holiday home followed by your telephone number and email address if they need to contact you will suffice here.

If you’re attaching images with people in them also include their names so they’re easily identifiable.

Images

Include the highest quality images you have and give them no more than three to choose from. Always send them in their original file format, and unlike the web, don’t resize them.

Send away

All that remains is for you to send your press release. Send it directly to the newsdesk and where possible address it to the editor/reporter who will receive it (some prior research will stand you in good stead here).

Include a brief explanation in your email and attach the press release. Also copy your press release into the main body of the email, it will save the reporter’s time and allow them to copy it quickly and easily.

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

November 27, 2015/0 Comments/by admin

Industry trends – What do they mean for your holiday home bookings?

Holiday Home Marketing

As specialists in holiday home insurance we speak to cottage owners each and every day. We hear what they’re experiencing on the ground, and for that reason we’re always paying close attention to the latest Visit England statistics, which give a great indication of how buoyant holiday home bookings are the health of the industry as a whole.

Is the future for holiday home bookings still bright?

We’ve taken a look at the most recent Great Britain Tourism Survey (2015), and what it could mean for you as a holiday homeowner.

The ‘staycation’ is still alive – more choosing the UK over the continent

Economic turbulence and recession in recent years has been linked to more and more visitors willing to take a short trip on these shores instead of venturing abroad; all hail the revival of the ‘staycation’.

Despite an upturn in economic performance there is no sign of this trend diminishing. The first half of 2015 saw visitor numbers increase by 12%, whilst trips to the continent dropped by 16% during the same period.

Good news for all round for holiday homeowners across the country, and particularly the South West of England, where demand has been at its highest in five years.

Visitors spending more – are you promoting your destination?

Visitor spend has increased again; those visiting holiday homes and other accommodation providers have been spending 13% more in the first six months of this year.

Have you effectively built relationships with other businesses in your area; food and drink providers, restaurants, family attractions and other places of interest? With visitors spending more and more it’s a great time of the year to be checking and updating your website; are the best local spots on yours?

Time to take advantage of the growing demand for shoulder months

A growing trend for many holiday homeowners in recent years has been to extend the summer season and gain increased numbers of holiday home bookings during what are still commonly known as ‘shoulder months’.

If you haven’t already considered this, now may well be the time; bed nights for January to April were up by a staggering 22%. If you want to gain access to this growing market you need to be putting your plan into action now. Have you spoken to your letting agent about extending your availability? Perhaps offering shortened breaks or lowered costs for the winter months?

If you’re marketing your own property, is all of the information on your availability prominently displayed? Do you have great winter photography of that roaring wood fire? Are you emailing previous guests and enquiries to tempt them away?

Growing search engine marketplace

Google report that searches for the term “Holiday Cottage” increased for the sixth consecutive year; up by almost 3% on last year. If you’re marketing your own property then getting your search engine rankings in order should be high on the priority list for this winter as more and more people continue to access their options through search engines. Remember that letting agents may be able to add value to your business by putting you in a larger Google shop window, therefore securing you additional holiday home bookings.

They’re doing it on mobile, are you?

If you’re not already aware, Google launched an algorithm update in April of this year that said if your site wasn’t mobile friendly then you’d begin to rank lower when visitors are searching from their mobile.

Smart Insights now report we’ve passed the ‘mobile tipping point’. What does this really mean? More searches are now made from mobiles and tablets than they are from desktop computers. When you consider that an ever-increasing number of your visitors are finding you from search, can you afford to be missing out? It has never been more important to have a mobile site than today, and it’ll be even more so tomorrow.

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

October 30, 2015/0 Comments/by admin

Holiday cottage signage: Do you require planning permission?

Holiday Home Marketing

Many holiday homeowners will proudly display their award wins and certifications on entry to, or outside their property. If your accommodation is of a high quality it’s only right that you’ll want people to know, and tasteful positioning of holiday cottage signage is an obvious way of communicating this to visiting guests and passing trade.

If you display any outdoor signs or advertisements there are two regulations you need to comply with:

The Town and Country Planning (Control of Advertisements) Regulations 2007
The Consumer Protection Regulations 2008 (CPRs) relating to unfair trading and misleading marketing.

Broadly speaking, the first of these deals with planning permission and the second ensures that your signage is accurate and not misleading to potential guests.

We take a closer look at how you can make sure you stay on the right side of the relevant regulations…

Signs on your holiday home or cottage complex – do you need planning permission?

The need for planning permission for signage on your holiday home can be broken down into three categories:

Fully illuminated signs: If you want to add a sign that is illuminated it will always require express consent from your Local Planning Authority (LPA). The only exception to this would be if the sign were to be placed inside a window, rather than a doorway or exterior wall.

Partially illuminated signs: If only the letters of your sign are illuminated you may not require express planning permission and it is worth contacting your LPA to check on this.

Non-illuminated signs: These can usually be displayed with deemed planning consent, which is when the permission is deemed to have already been given by the planning authority through their rules and regulations, and there is no need to apply for it.

Listed Buildings

If your holiday home is a listed building you will need to seek planning permission before adding any signage, or making alterations to any existing signage that has already gained planning permission.

How about signage at the entrance to your holiday home or cottage complex?

Many of your guests will be visiting your holiday home for the first time so it’s a sensible idea to have to have signage to make sure they know they’ve arrived in the right place. You will normally be allowed to erect a non-illuminated sign by your gate, driveway or within the grounds of your holiday home with deemed consent (subject to limitations on overall size, height and size of characters or symbols).

Directional signs away from your holiday home

For those situated off the beaten track, you may consider placing directional signs at the end of the road, lane, or wherever guests trying to find your holiday home commonly come unstuck.

If you’re looking at placing signs of this sort away from your holiday home they will always require planning permission.

Please note that planning is a complex area and this holiday cottage signage article is only meant as a guide to some of the permissions required as a holiday homeowner. If you’re in any doubt as to whether you require planning permission or not please contact your Local Planning Authority.

If you have found this blog post on Holiday Cottage Signage and planning permission of interest do check out our other holiday home marketing posts by following the link – Holiday Home Marketing.

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

October 28, 2015/0 Comments/by admin

5 Effective Online Actions to Drive Holiday Let Bookings

Holiday Home Marketing

So that’s it, the temperatures are beginning to fall, the school holidays are a distant memory and those visitor numbers have subsided. It’s time to take a deep breath and begin to prepare for next year. Even if your website has proven to be a real winner this summer, competition is fierce and there are plenty of things you can be doing to make sure next year exceeds your expectations.

Drive Holiday Let Bookings by maintaining contact

Your visitors have gone home; it may now be several months before they consider booking their next break away. How do you maintain contact with them in order to make sure they’re thinking of your holiday home when it comes to making that decision?

It’s been proven that if you’re in regular contact with guests, they are far more likely to book with you again. Email marketing and social media are the best ways of doing this. If you don’t already take email addresses, or encourage visitors to like your Facebook page or follow you on Twitter then ensure you plan to have these mechanisms in place for your next surge of summer visitors.

If you already have a fantastic Facebook fan page or an ever-growing list of emails you’ll need to consider our next point.

Develop a content plan to increase bookings and reach

Content is key, but what this doesn’t mean is you need to spend an all-consuming amount of time writing blog posts. Remember, everyone else is creating content so yours needs to be of high quality and not quantity.

Making sure that you have consistent content going out will ensure the regular contact points mentioned in our first point are achieved. In turn, having a plan in place will make sure you devote the time to produce it, and give you the focus to realise results from it.

Review your target market

So if we’re saying content needs to be quality and not quantity, what exactly is ‘quality content’? Everything you do should invariably be linked to your target market. It’s success and the engagement you’re able to gain from it is linked to whether or not it interests the people that are seeing it.

It is relevance that makes your content quality.

Before you put together your content plan, think about who it is that stays at your holiday home; how old are they? What are the interested in? What will they want to do when they’re in the local area?

Placing them at the center of everything you produce will ensure it delivers results.

Photography

We’ve already mentioned that content shouldn’t become time consuming, and photography will ensure it isn’t. A picture paints a thousand words, and this is great news for holiday homes.

Photography should form an important part of your content plan; make sure you’re continually snapping that camera lens, and that you’re always updating your website with new imagery. It’ll make sure it’s fresh, inviting, and generating the bookings you deserve.

Review advertising on other sites

The end of the summer is a sensible time to take stock of any advertising you’ve been running. You should review the performance of any online memberships or advertising you’ve undertaken, whether good or bad.

Use Google Analytics to review the referral traffic from the sites, and cross-reference this with the number of bookings you’ve gained.

Drop the ones that aren’t working, and focus more of your time on generating that content and creating contact that engages.

If you’re a holiday cottage owner who finds marketing your cottage to time consuming, don’t worry, holiday home letting agents are there to take the strain:

Ten benefits of using a holiday home letting agent

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

You may also find the following posts of interest:

October 1, 2015/0 Comments/by admin

Keeping your Holiday Let Welcome Folder fresh has many benefits

Holiday Home Marketing

You only get one chance to make a first impression; your dazzling holiday home will ensure guests are happy with the accommodation, but when was the last time you updated your Holiday Let Welcome Folder?

If the answer is more than a year, now could be the time to get that information folder up to date and working to your advantage; we explore the benefits of the often much maligned holiday let welcome folder.

Benefits of keeping the information in your holiday let welcome folder fresh

Make life easy for guests

It may have been a long drive, often through summer traffic or winter weather; the first thing your guests want to do is relax, and your welcome pack can help them do that.

Whether it’s the Wi-Fi code, or how to master that brand new television and DVD combo you’ve installed, your welcome pack should give them all the information they need to make their stay in your cottage like a home away from home; just how they want it to be.

Integrate with the local community

They’ve had time to relax; now they’re ready to explore and get outside. The tourism industry is made up of a diverse range of businesses, from Michelin Star restaurants to family theme park attractions and it’s vital that they all work closely together to provide the best possible destination experience.

Remember, your visitors won’t be familiar with the finest local eateries or family days out, and this is exactly where your welcome pack should help them.

You want to make sure they have a great stay; and that means a fantastic time whilst in, and out of, your holiday home.

Appeal to visitor interests

Does the information you have in your welcome pack appeal to your visitor’s interests? If your cottage appeals to young families, is the information in your pack prescribed to these guests?

Located in a fantastic surfing location? How about the perfect highland hiking territory?

Effective marketing is about understanding your visitors and what they want. By giving them the information to facilitate a great stay, you’ll be adding value to their experience of your holiday home, which leads us nicely on to our next point.

Encourage repeat bookings

Too much to do in a single visit? Or a stay that was so enjoyable that they have to return? Either way, your welcome pack should give them the information to leave them wanting more, which is exactly what you want.

Keep your cottage running like clockwork

The benefits don’t stop with giving your guests all the ingredients and knowledge to have a great holiday; how about providing them with the information that ensures your holiday cottage continues to run like clockwork; even during the busiest times.

Information on the disposal of household waste, recycling and collection days will ensure your guests know their housekeeping obligations, leaving you without the worry of a growing backlog of bin bags.

Embrace technology to give your guests options

We all like to digest information in different ways. Giving your visitors the option of an online welcome pack, as well as avoiding those dog-eared leaflets from yesteryear, will ensure that the marketing of your property and surrounding area is catering for everyone.

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

You may also find the following posts of interest:

August 28, 2015/0 Comments/by admin

Achieve more holiday home bookings with improved copy

Holiday Home Marketing

When someone visits your website the words you’ve written about your holiday cottage and the way in which you’ve written them can be the difference between a booking and a missed opportunity.

Encourage lookers into bookers with enticing holiday home website copy

We take a look at how to achieve more holiday home bookings with improved copy to make sure your website’s words do your cottage justice, and entices those potential lookers to eventual bookers.

People browse online

People like to browse; they like to know their options and how each of those is suited to their own needs and requirements. With this in mind, yours is likely to be one of many websites a potential booker visits. The success of your copy will depend on conveying that you are the right choice for them, and potentially a better fit than the others they visit.

Write down a list of features your holiday cottage has to promote; we’ll use this later.

Creating a visitor persona

The first port of call for most people when writing website copy will be ‘what have we got’ rather than ‘what do they want’. To really engage with visitors we want to focus on the latter, so what do your potential visitors really want?

To know this we want to build an idea of your average visitor.

Most businesses will say this could be anyone, but in reality you should be able to create a broad stereotype that will represent the core demographic you appeal to. Is it young families? Keen surfers or hikers? How old are they?

Put together a description of your average visitor, and then make a list of what it is they want when they visit (even use the feedback you’ve had from visitors to make sure this list is as accurate as possible).

People make decisions based on logic

People don’t make holiday decisions on a whim; they make them in the same way as other important decisions in their life. They are measured against certain criteria and with a degree of logic.

Your potential booker will have a variety of different requirements, each with a varying level of importance to them:

Essential Requirements – a cottage near the beach, something suitable for a young family, three bedrooms etc.
Desirable Requirements – is near to a local pub and have plenty to do within a ten-minute radius.
Added Value Requirements – a hot tub, free surf lessons with a local surfing school.
Fears – how far off the beaten track is it? How far is it to the beach? Will they have to drive everywhere?

Take the list you’ve just created of things your visitors want and divide it into these categories.

The next step

So far we have a list of what your holiday cottage has to offer, and a separate list of what your potential visitors want, divided into how much they want each of those things.

It’s time to bring the two together.

Match the list of items your cottage has against the list your visitors want, so you’re left with a single document that tells you who your average visitor is, what they want, and how your holiday cottage answers each of those needs.

Now the actual writing starts!

Review your own copy or write new copy!

Every page of your website should have the visitor in mind, so every page should be conveying how your cottage answers their needs. Begin with explaining how you meet their essential requirements, then their desirables and tip the scales with the added value you bring.

Don’t forget they also have fears; small things that could prevent them from booking. Make sure there’s no misunderstanding or reason they shouldn’t book with you.

Do all of this and you’ll make sure every paragraph you ever write is hitting the spot!

And the bookings will follow! If you have found this blog post on how to achieve more holiday home bookings with improved copy of interest do check out our other holiday home marketing posts by following the link – Holiday Home Marketing

Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

August 3, 2015/1 Comment/by admin